Keyword cannibalization occurs when multiple pages target the same primary keyword phrase.

 Now our next task is to determine if your page satisfies searcher intent

Google uses the words in your title tag to understand what your page is about. It’s critical that we make your title as eye catching and click worthy as possible

Google SERPS will truncate your title at the 66’th character mark so we at Robo Spy take full advantage of this character real estate and make sure your keyword is toward the front of the title and after that, we use all the copywriting techniques we can to entice searchers to click on your result.

 Every page on your website should have an H1 tag

Google typically rewrites meta descriptions but it’s smart to write a descriptive one that includes your primary keyword anyway.  Just to cover your bases

Having the primary keyword in the URL will work out favorably for you as Google has stated that having your keyword in the URL is a ranking factor

Shorter URLs perform better so leave only your target keyword phrases

It’s clever to construct your pages around one primary keyword, however, you should also try to rank that page for all the closely related variations as well

Although it’s important to structure your page around your primary keyword you also need to interweave other relevant synonyms and topics around it. Essentially, your page should be answering every question and solving every problem around your targeted keyword phrase.

 Your copy needs to be completely different than your competitors, not just longer

Just because you wrote 4000 words doesn’t mean it’s good.  Either you’re an excellent writer or you’re not.  If you are then great, write your own content but if you’re not then hire a pro.  We specialize in SEO content creation at Robo Spy.

Your content should be written to be understood and actionable

If someone can’t understand what you’re talking about then that’s going to be an issue 

Visitors to your website are inherently self interested users who will want to know asap how you’re going to help them

Being engaging when you write is critically important. People need to consume your content before they take action. If users are engaged and entertained while digesting your content that is a positive signal for your page. Google see’s that dwell time then rewards you by placing your page higher in the SERPS. It’s all about keeping users engaged.

Keep your paragraphs short and scannable 

Using logical page structure is a good practice. Every page should have an H1 tag and then you should follow it with an H2, H3, H4

Use bullet points and numbered lists as frequently as you can. This will break up your content and make it easier for readers to commit to digesting it

You should review your content at least once a year to make sure it’s still accurate

Unique images make your page more interesting and engaging and you should aim to have at   least as many unique images or more as your competitors

Low quality pictures and graphics hurt your brand’s perception

Use PNG and JPG because they’re the most common

Your image should be sized and uploaded as the size that are going to appear on your page. This prevents image downsizing which will improve your page’s loading speed

Your quality images need  optimized for loading speed by being compressed so they load quickly. 

Google recommends using descriptive file names for your images on your contractor websites but what does that mean? It means you should save your images based on the contents of the image. For example, if your picture is of a black dog by the lake then your file name should be black-dog-by-the-lake. This will help with your image performance.

Being engaging when you write is critically important. People need to consume your content before they take action. If users are engaged and entertained while digesting your content that is a positive signal for your page. Google see’s that dwell time then rewards you by placing your page higher in the SERPS. It’s all about keeping users engaged.

Video is one of the preferred mediums of content consumption online and it’s also one of the best ways to keep them on your page for longer which is a positive user signal 

Like your images and copy, the video needs to be relevant to the page’s content

To impress people with your brand you should be creating your own unique videos

Your aim should be to create the best video content you can for your contractor website

Your videos should be easily viewable on all devices

Your video’s title should match the keyword your page is targeting

Internal links are a great way to build your site’s authority, improve your site’s crawlability and indexability and help you rank other important pages on your site

Unlike external links, your internal links should use keyword rich anchor text

Google only counts the first link/anchor text on your websites for contractors page

Breadcrumbs are useful for large or eCommerce websites

The goal of your page is to please the user so every internal link should serve a purpose or help the user in some way

Webmaster guidelines state that all paid links should have the No Follow tag 

Your goal should be to keep users on your site as long as possible and that’s why you should make sure all external links open in a new window

Links should always be underlined and should be a different color than the body text

Page speed is one of the most important UX factors. Robo Spy uses both Pingdom and GTmetrix to optimize your contractor website loading speed

The majority of all web searches will be conducted on mobile devices in the near future so your contracting website needs to be mobile-friendly

An SSL certificate is now a part of Googles algorithm and is therefore an important ranking factor.  Also, browsers will now labels websites with the “not secure” label if that site doesn’t have an SSL installed.  Users to the site will see the “not secure” warning and leave in a heartbeat without even going to the site for a second.  This is a big deterrent for users and will destroy your rankings.  There is no debate about this one.  You MUST have an SSL Certificate.

Full-screen ads that cover the interface of their host app or site will be punished by Google

If you’re trying to rank your page in the local pack then your address needs to be displayed

Local businesses will benefit from using structured data

You wanna make sure your structured data is set up correctly. We use Google’s Structured Data Testing Tool to find out if your structured data is set up correctly

Any websites offering health, financial or legal advice will be under greater scrutiny according to Google

All health, financial and legal advice should be accompanied by appropriate disclaimers. This not only protects your business, but it’s also a signal of trust for your page.

When you get information from another page, that you didn’t previously have knowledge of, you should link to that page

E-A-T also known as EAT which stands for expertise, authoritativeness, and trustworthiness

Question: What page is more valuable to a user? A page which is created by someone who has 20 years of experience in the industry they are writing about or a page that was written by some Jill of all trades writer you randomly find on the internet?

Every blog post should have a detailed bio of the author that explains why the author is qualified to write about the topic

The author bio at the bottom of each post is a short description of your writer’s qualifications whereas the author page is a more detailed description with links to social media profiles

Google puts weight onto goal completions and a goal completion is the action that a user is supposed to take on your page. Now this will largely depend on the intent of the targeted keyword phrase. Your CTA will depend on the intent of the targeted keyword

Your CTA may be as something as simple as asking the user to share your page or leave a comment

Social media sharing button should be prominently displayed on informational content because it’s more likely to be shared if it’s good

Are users having fun while they’re on your website? 

Hopefully they are or your competitors will create a more interactive site and pummel you in the Organics because of it.  Take note when you’re surfing the web today.  Pay attention to your own “user experience”. Which sites are simply fun to be on?